Designing products that align customer value with business reality.

I partner with product, engineering, and leadership to turn ambiguity into sharp product direction, resilient UX systems, and measurable outcomes.

Fabienne Pimenta portrait

The start of the design process is my favourite part, where nothing is clear but everything is possible.

About me

12+ years designing digital products across mobility, SaaS, and early-stage ventures.

I lead cross-functional product initiatives end-to-end, from discovery and framing to delivery and iteration. I'm comfortable in ambiguity and known for being the critical voice that protects both customer needs and business value.

Previously at unu, resmio, and co-founded Primetag.

Selected work

Usecases available upon request.

Public charging redesign

Public charging redesign

Staff product designer @Elli

Feedback feature impact

Feedback feature impact

Senior product designer @Elli

Mobile app interface

Keyless scooter access

Staff product designer @unu

Community research

unu beta communities

Senior product designer @unu

What people say about me

If you made it this far, thank you :)

Let's discuss product strategy, discovery, or complex UX systems. [email protected]